Mr. Ashish Soni

Mr. Ashish Soni is the Founder Managing Director and Principal Officer of M/s Troth Insurance Broking & Consultants Pvt. Ltd. which is also the flagship company of its online insurance business vertical ‘Aapka Protection’ ( He had started his career in the field of Life Insurance in 2001. Within a year he also started working in the field of General Insurance wherein he continued working successfully for next 15 years. In 2007 his business firm was the only ISO 9000 certified firm in India in the ‘Insurance Consultants Category’.

In the initial years of his career in the insurance industry, he had observed that many insurance policyholders (insured persons & firms) across the insurance industry were facing issues regarding after-sales services (including matters related to insurance claims). With a strong desire to provide satisfactory and qualitative after-sales services to his clients, he shifted his focus to customer-oriented business model. He then restructured his organization and added ‘Claim Administration Division’ and ‘Customer Relationship Division’ to his existing team of Sales Persons, Underwriters, and others. ‘Quality Services to the Clients’ became the pivotal objective of his organization.

Presently, the organization of nearly 100 team members serves 20,000+ clients for insurance in Life, Health, Motor, Fire, Marine, Travel, Workmen Compensation, Liability, Package and other categories. Strong business association with more than 45 insurance companies is able to provide multiple policy options to the clients for various insurance covers.


Mr. Amit S Shah

Mr. Amit S Shah is also the co-founder of the online insurance business vertical ‘Aapka Protection’ ( of the flagship company M/s Troth Insurance Broking & Consultants Pvt. Ltd. He has joined the organization in the year 2021.

His formal education in the fields of Commerce, Finance & Law has helped him in successful management of various businesses over a period of 32 years. During this period, he has also worked in different capacities like that of a Managing Director, Director, Group CEO, Sr. Vice President, etc. of dealership businesses of various national & international automobile brands like Mercedes-Benz, Honda, Skoda, Hyundai, Ashok Leyland, and others. He led the automobile dealership businesses across multiple states including Gujarat, Maharashtra, Madhya Pradesh, West Bengal & Rajasthan

His long-term experience in the fields of sales, after-sales, customer-relationship management, insurance, marketing, systems & process has helped him in understanding the core fundamentals of various businesses. His rich business experience is now being successfully utilised in the organization for sales growth, enhancing client experience & also in designing and implementing improved business operating processes.